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MANTLE
At MANTLE I have been responsible for all copy. From setting the tone of voice, to creative campaign concepts, site copy, ads and product copy.
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I recently created the concept for a brand campaign (going live soon), "For skin with experience", positioning MANTLE as a brand that celebrates skin of all ages.
Photographer: Maisie Cousins
AD: Maria Kowalska Elleberg
Copywriter: Matilda Rathsman (me)
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FOR SKIN WITH
EXPERIENCE
SYD
While freelancing for SYD, the brief was to create a copy-based campaign to increase brand awareness while highlighting the product offering. This resulted in a campaign called "For picky pussies".
ESTRID
Concept & Copywriting for Estrid Campaign
Estrid Ads
Estrid IG post
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